Kestrel
Brand identity. An identity for a private aviation charter. Two directions, one system.
The brief
Kestrel needed to feel precise and calm, never flashy. The system is built on a single mark derived from a wing section, a strict type scale and two colour directions that can be switched without breaking anything.
Role
Studio project. Brand strategy and identity design.
Scope
- Brand strategy
- Logo and mark
- Colour and type system
- Applications
Deliverables
- Mark and wordmark
- Two colour directions
- Application mockups